A father and son observe pro-natalist billboard campaign in Madrid, Spain. / Credit: Large Families Association of Madrid

ACI Prensa Staff, Feb 23, 2024 / 07:00 am (CNA).

The Large Families Association of Madrid in Spain has launched an advertising campaign featuring the message “Save the planet, have more children.” 

The campaign’s objective is to “turn on its head the prevailing pessimism and invite more people to experience the joy that comes with a large family.”

On billboards and in publicity throughout metropolitan Madrid, the campaign also directly challenges people to consider that “a world without pollution is not worth it if there are no people to enjoy it.”

The association said in a statement that the campaign aims to “challenge passersby to ask themselves what reasons may be leading them to close themselves off from the possibility of expanding their family.”

The campaign tries to make people reflect upon such common attitudes as “Kids? I already have a dog,” “One is enough,” and “Two, but not one more!”

The ads include a QR code that invites readers to watch and share a video that exposes the programs of international institutions that are pressuring governments to enact neo-Malthusian policies to reduce the world population.

This agenda has resulted in a growing reduction in aid to large families. The narrator of the campaign’s video observes: “They tell us that we have to reduce the population… and that’s why they’ll help us with abortion, ideologies, or eliminating aid to large families.”

In addition, the video narration refers to issues such as the manipulation of language, such as: “They call it reproductive health care” or the threat posed by growing depopulation in rural areas by noting: “Do you know where there is room left? In the parks, which are empty, or in the schools, which are closing more and more classrooms.” 

The video concludes by pointing out: “They say they have calculated how much each child pollutes… and they have forgotten that a world without pollution is not worth it if there are no people to enjoy it.”

The Large Families Association’s ad campaign is reminiscent of a similar one that ran in New York’s Times Square in January by EveryLife, the leading pro-life diaper company in the U.S., which featured a post by X owner Elon Musk that read: “Having children is saving the world.”

Coinciding with the annual March for Life in Washington, D.C., in January, below the Musk quote the billboard touted: “Make more babies.” 

This story was first published by ACI Prensa, CNA’s Spanish-language news partner. It has been translated and adapted by CNA.

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